Discover the best Wix store conversion rate boosters so you get more sales per visitor and all your design work and investment in creating your products does not go to waste.
Social proof
Humans are social animals whether you like it or not. By showing how many other people are enjoying your products and how much they are enjoying them, you will increase your conversion rates on your Wix website.
1. Flash Those Recent Sales
Typically only 1% to 5% of people who buy your products will leave a review on your Wix website.
To show that your products are actually selling before getting all those reviews, you can start with a recent sales popup app for more of a social proof (and urgency) effect.
2. Show off your reviews
Don’t just collect reviews – showcase them strategically on your Wix website. Place your best reviews prominently on product pages, and don’t forget to respond to them (yes, even the good ones).
A simple “Thanks Sarah! So glad you love it!” shows you’re an actual human who cares about customers.
3. Show off users using your products
User-generated content is pure gold. Encourage customers to share photos using your products by creating a branded hashtag or offering small incentives.
Then feature these real customer photos on your Wix website product pages – they’re way more convincing than your polished product shots.
4. Trust badges
Security badges, money-back guarantees, and industry certifications all work together to ease those last-minute purchase anxieties.
Place them near your checkout button where decision-making happens.
Urgency
Putting some urgency behind your Wix website helps visitors decide to buy your amazing products today instead of “some day”. This conversion rate booster is so powerful even not-so-tactful ways to use it often work.
5. Highlight real temporary seasonal or category deals
Even if you are currently doing amazing seasonal or category deals, visitors will not always know about them. Especially if they arrive on your product pages instead of the Wix website homepage with banner.
To resolve this, you can use an announcement bar app to make sure every visitor is aware of these deals and feels the urgency behind them.
6. Consider countdown timers
Not everyone likes them but countdown timers still get used because they simply work. Consider giving them a try on you Wix website with real random temporary discount codes that stop working when the timer hits zero.
7. Highlight free shipping limits
Setting and highlighting a free shipping cart limit is technically more of an average order value booster. But something like a free shipping bar app also increases the urgency to add certain other products to the cart now (not tomorrow!).
8. Exit-intent popups
Catch visitors before they bounce with a well-timed exit-intent popup on your Wix website. Offer a genuine discount, free shipping, or exclusive content.
Keep the copy short and the offer compelling – this is your last chance to win them over.
Follow up
Even with the best-converting Wix website sales page, many people will not make a decision on the spot. By making sure you can follow up and keep your brand in your visitor’s mind, you catch a ton of sales that would otherwise be lost.
9. Capture emails
Capture visitor emails with a full screen popup or something more subtle like an email collection bar app. Make sure you keep an eye on your product page conversion rate and splittest the emails in the welcome sequence.
Don’t just ask for emails – give people a compelling reason to share them. A 10% discount, exclusive early access, or valuable content works better than “Join our newsletter!” (which sounds about as exciting as watching paint dry).
User Experience
To buy from your Wix website, visitors need to be actually able to use your website. Even small changes can have a big impact on your conversion rate (think the one-tap buy button from Amazon).
10. Reduce checkout friction
Cart abandonment rates hover around 70% – and complicated checkouts are often the culprit.
Remove unnecessary form fields, offer guest checkout options, and make sure your Wix website checkout works flawlessly on mobile.
Every extra click is a chance for customers to change their minds.
11. Mobile double-checks
Over half of online shopping happens on mobile devices, yet many Wix stores still treat mobile as an afterthought (even though this tip is way overused!).
Test every element of your Wix store on your phone: Can your grandma easily read product descriptions? Are buttons big enough to tap without accidentally hitting something else? Is checkout actually usable with thumbs?
